It started when
Harrower redesigned The Oregonian’s
Living cover in
1995. He created an inch-wide daily
experiment in
graphics, oddball news and offbeat
humor called The
Edge, because:
-- It ran down the
left edge of the page;
-- It was on the
edge of legibility (originally, it was set
to run in 7-point
type, so nobody over 50 could read it);
-- It was on the
edge of good taste. Usually.
The Edge became
the most popular column in the
newspaper.
(According to one survey, it had higher readership than the
headlines on Page One.) And it continues to run in The
Oregonian today. But when Harrower produced it in the late
1990s, it featured a memorable mix of columns like these:
